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New self-help book
for the 50 plus generation


Primetastic! – 50 tips for life when you’re over 50

Are you ‘in your prime’? Do you feel primetastic? If not, why not?

Here you are, aged between 50 and 70, no longer in the first flush of youth but, quite definitely, years away from being ’old’. You’re part of a whole new sector of society, so new it has yet to be given a name – a vibrant global generation which the world hasn’t seen before. It’s one in which you can look forward to many healthy, active, useful years - feeling fulfilled and having fun.

This is the age to push the boundaries, live life to the full, and do all those things you’ve always wanted to do. This is a time for a relaxed, confident, assertive you.

Yet it’s not always easy to see what opportunities are available, what changes need to be made, and where and how to start. Primetastic! is here to help – re-defining what you should expect of yourself at this age and challenging you to make the most of today’s unique and exciting opportunities, whilst planning for a happy and fulfilling future.

Through 50 highly motivating, practical tips, it encourages you to become the person you want to be.

Not just ‘good for your age’, but Primetastic!

Authors Dianne Bown-Wilson and Richard Ciechan are the founders of Oxford-based in my prime, the leading organisation for mature people rethinking their lives. They are writers, coachers, trainers and business advisors on issues relating to the development of mature people and are often asked to act as media spokespeople on topics relating to the 50–70 age group. They also undertake pre-retirement training and advise companies on over 50s employment issues. They are wholeheartedly enthusiastic about being in their prime themselves.

Primetastic! - 50 tips for life when you're over 50 is published by Phosphorous Press, price £7.99.

ISBN 978-0-9549229-1-7.

It is available from in my prime at www.inmyprime.co.uk

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